Why Blogging is Important
by AK Taylor
A lot of authors are still avoiding blogging these days when it is becoming more and more essential to one’s own platform. If they are anything like my parents, they came from a time “when it was not needed”, so they STILL feel it is not needed. Or, they feel like if they touch it it will break or blow up in their face. Don’t worry, it’s perfectly safe.
Others just don’t see the value in such a routine.
When beginning trying to find my way in the vast publishing and marketing wilderness, I didn’t really know what a blog was. When I heard the word “blog”, I thought it was something from a Dr. Seuss book.
Until I did it and figured out how to do it “crash course style”, I didn’t really discover the value of it, and no, I didn’t take a formal class on it. It was the classroom called life.
The Helipad of the Online World
Blogs really do make it easier for people to find you when you have all your other social media links right at their eyeballs when they visit. This is your road map for others to connect with you in the online world. Your pages and widgets keep everything in “one nifty place”. Best thing to keep in mind: Keep everything easy to find and make sure the links take people where they are supposed to go.
Good engaging content will bring in visitors to your blog. This is a good way to provide free sample of your writing to others. It’s also a good place to dump that good content rattling around in your brain that you probably won’t put in a book—but then again it might. Sometimes your next book idea could come from a blog post.
The Dynamic Website
I discovered this after I realized I was about to outgrow an old, static website—and I ran into a problem. I had to ask professionals what to do. Most websites that do not have a blog built in or a blog with a website-like feel are harder to keep updated unless you are a tech whiz.
Widgets and posts from the blog keep traffic coming as well as good tagging and keywords, SEO and SMO techniques, etc. It is a way to keep others informed what you are up to and what may be coming next.
Some have both a blog and a website. I used to, but I found it to be more trouble than it was worth, but that’s just me. Actually it was two blogs and a website. The website was just “there”.
It’s also the best way to do giveaways and events such a blog hops.
Here’s a tip: Always make sure you blog LOOKS good and professional! Your blog appeal works just like judging books by their covers. Don’t be afraid to ask others what they think. No one will read your content if the blog looks amateurish or just plain bad. If your own skin crawls, you may want to change it. Even if you use free services like Blogger or WordPress.com (not .org) you can still make a great blog site! You don’t have to break the bank to look good. One of my sites is a free site with a paid URL (only $18) but looks as professional as I can make it, and I know this from feedback from others.
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Genre – MG/YA, Fantasy, Action, Adventure (PG)