How to Sell Your First Novel by John Wendell Adams @JohnW_Adams
How to Sell Your First Novel
This is an interesting topic. I am in the midst of releasing my first novel. Initially, I had to find a publisher. It actually wasn’t very difficult. I won’t spend any time discussing that process because I had some issues with my publisher and had to sue to get the rights of my book back. So the process of selling my book has come as a self-publisher. All of the work associated with getting the book promoted, every effort regarding the advertising of the book came as a result of my efforts and the efforts of the team that I amassed. It was a very trying process. My saving grace was my business/sales background established at firms like Aragon Consulting Group and IBM. I took those tools that I learned and transferred them into the selling aspects that were required to get this book, “Betrayal” off the ground. We had an amazing book launch tour where over 200 people came and bought tons of books. We had the presence of mind to videotape it and take numerous photographs. So it has provided us with a rock solid beginning point for the sale of the book and the building of our brand. So, some steps to consider:
1) Create a business plan – this might not seem like a big deal but it is. Selling a book can be hard work. If you don’t have a plan, it makes the effort much harder. Once you take the time to structure a business plan, you realize the steps required and it becomes easier to execute them.
2) Build a team – No man or woman walks alone. First, there are too many moving parts to try and tackle it all on your own. Second, there will be greater joy in the journey when you aren’t walking alone. Third, there is an old African, “If you want to go fast, go alone.” “If you want to go far, go with others.”
3) Establish objectives with timelines and responsibilities – This will help you to stay on point. There will be so many things to accomplish. So, having timelines and responsibilities will help you to stay on track.
4) Use Social Media – In today’s economy, this one goes almost without saying. If you can’t afford to have someone handle this, take the time to learn it and then implement the basics to get you started. As soon as you can afford it, give it to an expert. You’ll be glad you did.
5) Amass a following – That’s one of the great things about social media but it’s not the only way. You can build a following through mailing and speaking engagements. It just requires you to get, and stay creative.
6) Utilize a series of marketing campaigns – If you don’t have a marking background as I developed with consulting firms and at IBM, it will be important for you to align yourself with people who can help you with this. But you have to decide first what you want to achieve from your marketing campaigns. Do you want to sell stuff, build a following, advertising an upcoming speaking engagement, etc. Whatever it is, will help you pick the right marketing campaign.
7) Evaluate and monitor your progress – Is it working? That’s the question that has to be asked and answered. It’s like going on a road trip. You are continually looking at the map to determine how far you’ve come and how much farther you have to go. This applies in the book selling process as well.
8) Fine tune your plan – if you haven’t achieved as much as you planned when you reach a certain point, it will be important to make some “mid-course corrections”. This will help you to not fall too far off course.
9) Don’t give in, don’t give up – This one doesn’t require an explanation J
10) Keep Writing!
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by John Wendell Adams
Betrayal. It’s an ugly word, and virtually everyone has experienced it in one form or another. The question is, what do you do about it? Seek revenge? Recover and go on? Or allow rage and despair to destroy everything you’ve ever worked for?
In his riveting debut novel, author and longtime businessman John Wendell Adams details the story of a man caught in an ugly web. Jack Alexander has landed a great job as a divisional director of sales in a Chicago-based IT company. Hired to turn around a regional disaster, he is rewarded with additional responsibilities. The problem: his vitriolic new boss, a co-worker’s unwanted advances, and their secret conspiracy.
Fired from his job, forced to confront both his present and his past, Jack goes through an emotional tailspin before he is able to reconcile what has happened to him. Eventually, he’s hired as a vice president with a much larger firm. When his new company decides to acquire his old one, Jack comes face to face with the two people responsible for his earlier demise. Meanwhile, he uncovers some illegal activities that could put the acquisition at risk.
Is this the time for revenge, to right the wrongs that have been done to him? What should he do? Is it possible to act effectively and also with integrity when confronted with those who compromised his marriage, his career, and his sense of self-worth?
Adams comments, “I have worked in the corporate world all my adult life and have witnessed or personally experienced the highlights and moral failings that come with it. To put it simply, if you’ve ever experienced betrayal in the workplace, in love, or in a family, this book is for you.”
“Betrayal is simply a stunning, must-read work that will transform hearts that are open to receive the life lesson within its pages.” ~ Reader Review
Jack couldn’t wait until church was over on Sunday. It was a train and a bus ride for Jack and his sisters. His mother was comfortable with letting the four of them go alone since his oldest sister was very responsible. They talked as they went but Jack was consumed with his thoughts about spending the day with his dad. Janice, his big sister told them,
“Mama said that we have to stay together. So hold hands and make sure we don’t get separated.” As they walked the two blocks from the bus to the address Jack’s dad gave them, he almost couldn’t contain himself.
“Are we almost there?” He asked his sister.
“We’ll be there in a few minutes. Just stay together,” she reminded them.
When they got to the address his father gave them it turned out to be a parking lot. Janice looked at the addresses on both sides of the parking lot to determine if maybe he’d written down the wrong number. They then walked to a corner store; found a pay phone, and Janice called the phone number they had. She tried it three times. Each time the recording was the same…
“I’m sorry, the number you’ve dialed has been disconnected. Please check the number and try your call again.” She then called their mother, explained the situation, and asked her what to do. Their mother’s answer was clear,
“Just get back on the bus and the train and come home.”
When Janice told her siblings that they were going back home Jack started talking and crying at the same time.
“Wait, why are we leaving? We haven’t seen Daddy yet. Maybe he’s out looking for us. If we leave, he won’t find us. We can’t leave.” But Janice was direct.
“Mama said we need to go back home. So, let’s get going.” Jack couldn’t stop crying. He couldn’t believe that he wouldn’t see his dad. It was as if all hope was gone. Jack was sad all the way back home. He never saw his dad again until he was grown, married, and had two children.
It was clear that Jack’s dad didn’t really care about his son or helping Jack through life. Jack developed a hard inner shell, trusting no one, not wanting to be hurt like that ever again. And while he didn’t trust Art completely, he did appreciate Art’s care and concern for him from a business perspective.
AUTHOR Bio and Links:
John Wendell Adams is the author of “Betrayal”, an exciting novel that exposes some the moral failings in the business world. Set in Chicago, Betrayal is a suspenseful and intriguing page-turner for anyone who has ever been betrayed or bushwhacked in the workplace, a love relationship, or in a family. Earlier published works by John include the series, A Man’s Story, a collection of motivational short stories for men.
With more than 25 years of experience in management, marketing, and sales, having degrees in business and management development, Mr. Adams has held a number of senior leadership positions and assignments, including Aragon Consulting Group and IBM, which stretched across domestic and international markets. These experiences served as a catalyst for his newly published work of fiction.
John has conducted several seminars and speaking engagements around the country. In addition, he is involved in various charitable organizations. He and his wife, Grace, have five children and currently live in Skokie, Illinois.